Shreem Capital & Best Western Debut First GLo® Hotel in DeSoto, TX
Best Western® Hotels & Resorts celebrated the arrival of its energetic boutique hotel brand, GL?®, with a warm opening celebration introducing its first-ever property in DeSoto, Texas. The event celebrated Best Western's newest electric, innovative brand with a gathering of Best Western executives, local dignitaries, and community VIPs.
“We're excited to celebrate the opening of our first GL? property and to introduce this innovative, traveler-centric brand to the world,” said David Kong, president and CEO for Best Western® Hotels & Resorts. “GL? is designed for savvy travelers who expect the best in value, design, and comfort, and we are excited to deliver on that with this refreshing new hotel.”
With a strong focus on offering guests an iconic experience, GL? connects today's travelers with state-of-the-art technology and modernized designs throughout the hotel. Designed with millennials expectations in mind, as well as others, the addition of digital keys, a digital concierge, and communal workspace positions at GL? will further secure Best Western's powerful place as an innovator in the growing midscale market.
“GL? is a true testament to the significant evolution of Best Western and our constant efforts to position the company as an innovator in the eyes of today's travelers,” said Ron Pohl, senior vice president and chief operations officer for Best Western Hotels & Resorts. “In its recent years, Best Western has expanded its portfolio from one brand to 13, and we are now more diversified, able to deliver the unique experiences today's travelers - and developers - expect.”
The 75-room boutique GL? DeSoto hotel consists of a spacious, welcoming lobby that includes an energetic bar for unwinding or networking with colleagues and friends, a divisible conference room can accommodate small and large meetings, a 15-person spa/hot tub adjacent to a state-of-the-art fitness center, and unique guestrooms, with large 50” televisions, nested lounge chairs, and signature furniture with built-in storage.
“We are excited to open the doors of the first-ever GL? property and invite travelers to experience this warm and welcoming hotel,” said Jiger Patel, co-founder of Shreem Capital. “As a Best Western member for quite some time, I continue to be impressed with the company's innovative mindset and am proud to have experienced the brand's transformation firsthand.”
South of I-35, GL? DeSoto is a 15-minute drive from Downtown Dallas. DeSoto is a suburban area ideal for this upper-midscale brand, which has a strong pipeline of properties in secondary markets, complementing the urban locations of its sister brand, V?b®.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
