Donelle Zunker Appointed as General Manager at Fort Lauderdale Marriott Harbor Beach Resort & Spa

USA, Fort Lauderdale, Florida. April 23, 2019

Fort Lauderdale Marriott Harbor Beach Resort & Spa announces the appointment of Donelle Zunker as general manager. With nearly 30 years of experience, Zunker will be responsible for overseeing the distinguished hotel's 650 guestrooms, pool and beach amenities, various dining outlets, and lively programming.

A Marriott International team member for 28 years, Zunker joins the refined oceanfront resort from the Renaissance and Marriott Atlanta Airport Gateway where she served as dual manager of the properties. In this role, she recently broke all-time records in total revenue, profit and profit margin for Atlanta Airport Marriott Gateway while the Renaissance exceeded expectations in all areas.

"A true Marriott veteran, Donelle possesses the talent and experience to lead our dynamic team," said Christopher Bielski, Director of Sales and Marketing. "We are confident that she will surpass our expectations and be integral to the resort's success."

Prior to joining Renaissance and Marriott Atlanta Airport Gateway, Zunker served as regional senior director of sales on Marriott International's Central Regional team. Working closely with 83 hotels, she developed strategies to grow revenue and market share across the region. This position led her to her role as area director for South/West Florida select service, Extended Stay and AC Hotels where she was responsible for $90 million in sales while overseeing 16 hotels.

A Midwest native, Zunker realized her passion for hospitality while attending Purdue University, where she obtained a Bachelor's Degree in Restaurant, Tourism and Institutional Management. She later earned a Master's in Management from Indiana Wesleyan University.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.