Donelle Zunker Appointed as General Manager at Fort Lauderdale Marriott Harbor Beach Resort & Spa

USA, Fort Lauderdale, Florida. April 23, 2019

Fort Lauderdale Marriott Harbor Beach Resort & Spa announces the appointment of Donelle Zunker as general manager. With nearly 30 years of experience, Zunker will be responsible for overseeing the distinguished hotel's 650 guestrooms, pool and beach amenities, various dining outlets, and lively programming.

A Marriott International team member for 28 years, Zunker joins the refined oceanfront resort from the Renaissance and Marriott Atlanta Airport Gateway where she served as dual manager of the properties. In this role, she recently broke all-time records in total revenue, profit and profit margin for Atlanta Airport Marriott Gateway while the Renaissance exceeded expectations in all areas.

"A true Marriott veteran, Donelle possesses the talent and experience to lead our dynamic team," said Christopher Bielski, Director of Sales and Marketing. "We are confident that she will surpass our expectations and be integral to the resort's success."

Prior to joining Renaissance and Marriott Atlanta Airport Gateway, Zunker served as regional senior director of sales on Marriott International's Central Regional team. Working closely with 83 hotels, she developed strategies to grow revenue and market share across the region. This position led her to her role as area director for South/West Florida select service, Extended Stay and AC Hotels where she was responsible for $90 million in sales while overseeing 16 hotels.

A Midwest native, Zunker realized her passion for hospitality while attending Purdue University, where she obtained a Bachelor's Degree in Restaurant, Tourism and Institutional Management. She later earned a Master's in Management from Indiana Wesleyan University.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.