Excel Hotel Group Opens 107-Key SpringHill Suites by Marriott in Escondido, California

USA, Bethesda, Maryland. May 30, 2019

Marriott International announced today that the SpringHill Suites by Marriott San Diego Escondido/Downtown is now open. The 107-suite hotel, located at 200 La Terraza Boulevard, will operate as a Marriott franchise, owned and managed by Excel Hotel Group of San Diego, California. General Manager Chuck Ault and Director of Sales Alexandra Bartley lead the management team at the property for Excel Hotel Group.

The SpringHill Suites San Diego Escondido/Downtown is located in downtown Escondido and 30 miles from downtown San Diego. The all-suite hotel offers guests convenient access to the San Diego Zoo Safari Park, the California Center for the Arts, Stone Brewery, Palomar Medical Center and Cal State San Marcos.

"As a brand opening a new hotel every 10 days on average, we are delighted that the SpringHill Suites San Diego Escondido/Downtown is the latest addition to our growing number of properties across the United States and Canada," Janis Milham, senior vice president and global brand leader, Classic Select Brands. "Our all-suite offering, and convenient amenities offer guests a little extra to help them enjoy their stay. Whether traveling for business or pleasure, we understand that guests want to connect to the local area. We make it our business to help them do that by offering our local expertise, and bringing the community into the hotel through our 24/7 market, lobby bar and at our Art of Local events."

Ideal for business and leisure travelers alike, the new hotel offers a little extra space with suites larger than a typical hotel room. Separate living, working and sleeping spaces provide guests with flexibility and functionality. The hotel offers comfortable beds, soft linens and plush pillows to allow for an optimum night's sleep. Each suite also features the SpringHill Suites' custom, three-in-one, West Elm sofa which converts from a sofa to a daybed to a trundle bed - without sacrificing its stylish good looks and a stylish West Elm Swivel Chair offering additional space for relaxation. The designated work space offers a well-lit desk space to ensure maximum productivity for those who need to get down to business. Other room amenities include a walk-in closet, a mini-fridge, a microwave and a spa-like bathroom.

From the guest rooms to the lobby every aspect of design, from furniture and lighting, to colors and fabrics; has been carefully selected to offer calm and refreshing spaces to allow guests to relax and recharge. Featuring a brand new design that adds depth and sophistication to the décor, the hotel's lobby is a great venue for conducting casual meetings or simply to socialize with SpringHill Suites' enhanced evening experience. Enjoy delicious food and beverage offerings, including local craft beer and premium wines available through the hotel's full-service bar. The property also provides 360 square feet of meeting space to accommodate meetings and functions of up to 24 people.

The daily complimentary breakfast is filled with hot, healthy and indulgent choices including fresh strawberries, steel cut oatmeal, cold cuts, cheeses and much more. This is SpringHill Suites' way of making sure guests have a good start to their day. The hotel also provides business services, free Wi-Fi, same-day dry cleaning, guest laundry facilities, a 24/7 Market, complimentary parking, an outdoor swimming pool and a well-equipped fitness center.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.