• Ensemble Debuts La Bahia Hotel & Spa, the First Luxury Resort in Santa Cruz

• Ryan M. Alpert Appointed Chief Commercial Officer of Extreme Hospitality

• Cogwheel Analytics Introduces Market-Level Benchmarking to Elevate Hotel Digital Marketing Insights

• Survey: 80% of Travelers Disrupted by Odors in Hotels, 90% Want Smoke-Free Room Guarantee

• BLLA Concludes the 2025 Boutique Hotel Owners Conference

• HEI Vice President of Marketing, Emma Shaybani, Receives Marriott Elite Award

• Romeo Bravo Software Joins BLLA's Prestigious Inner Circle Club, Elevating Technology Partnerships in Boutique Hospitality

• Wilding Hotels Elevates Guest Experience and Sustainability Goals With Volo In-Room Tablets

• Al Habtoor Palace Partners With IDeaS to Implement AI Driven Revenue Management

• Boutique & Luxury Lodging Association (BLLA) Partners With AI Crash Course to Advance AI Literacy Across Independent Hospitality

• HVS Executive Search Announces CEO Succession

• HEI Assumes Management of Claremont Resort & Club in Berkeley, California

• HSMAI to Honor Cogwheel Marketing & Analytics With 4 Awards, Including Best of Category Adrian Award for Innovation and Search Marketing Strategy

• Premier Leads the Renovation of the Houston Marriott Sugar Land Guestrooms