Marriott International's Corporate Social Responsibility: Nobility of Nature and Juma Projects
By Mari Snyder VP Social Responsibility & Community Engagement, Marriott International, Inc. | June 24, 2012
With an increase in global travel comes corporate responsibility for mitigating our business impact on the natural environment. Both in our hotels and beyond, we seek to understand and act on the environmental impacts of our business operations.
Our global sustainable goals include:
- Further reduce energy and water consumption 20% by 2020;
- Empower our hotel development partners to build green hotels;
- Green our multi-billion dollar supply chain;
- Educate and inspire associates and guests to conserve and preserve and
- Address environmental challenges through innovative conservation initiatives including rainforest protection and water conservation.
Our goal is to lessen our impact on the natural environment while offering our communities an opportunity for a better and more sustainable future. We are investing in a portfolio of innovative conservation initiatives - In China, Nobility of Nature is a water conservation project that helps protect the water source for more than 2 billion people, and in Brazil, the Juma Sustainable Development Reserve is a preservation initiative created to help preserve and protect 1.4 million acres of rainforest.
Nobility of Nature: Preserving Asia's Water Tower - the World's Largest Source of Fresh Water
According to the 2030 Water Resources Group "Charting Our Water Future," if no action is taken by 2030, the projected population and income growth will lead to global water demand that is 40 percent in excess of current supply.
The increasing demand for and access to clean water is one of the most important issues facing China and our planet as a whole today. Water scarcity affects one in three people on every continent of the globe.
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