Should Your Hotel Switch to a Walkie Talkie App?

A Checklist of Things to Consider

By Fifi Arisandi General Marketing Manager, Smart Walkie Talkie, Pte, Ltd. | January 28, 2018

A survey to more than 1,400 corporate executives, employees, and educators found that 86% of employees cite lack of collaboration or ineffective communication as the leading cause of workplace failure. Meanwhile, another study showed that $26,041 is wasted by a worker per year due to productivity losses because of ineffective internal communication.

Having the right tools to support the communication process is as important as the communication itself because the right tools will make sure that communication is appropriately done in ways that boost productivity.

Mobile technology has significantly evolved over the years to the extent that people no longer feel the necessity to have multiple devices, as it was a couple of years ago. All the tools and resources they need are available in a single device now, which is much more practical and saves a lot of trouble.

It is good news for industries, such as the hospitality industry, which use specific communication devices to perform the jobs. Hotel professionals commonly use a specific device, such as a walkie-talkie or smartphone with hotel-related apps to perform their jobs. Having to carry multiple devices, such as a walkie-talkie and a phone, everywhere is impractical and creates the potential for unnecessary problems of maintenance.

With the invention of the walkie-talkie app, the mobile device-based walkie-talkie, hotel professionals no longer need to use any specific walkie-talkie and carry multiple devices everywhere. The walkie-talkie app allows its users to use their mobile devices for instant communication as they do on a walkie-talkie.

It even goes beyond a walkie-talkie. Walkie-talkie apps are usually equipped with plenty of sophisticated features, and since they're mobile technology-based, they're more advanced than the walkie-talkie radio technology.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.