Holiday Inn Express Century City to Relaunch Brand
Worldwide Revenue Solutions West Los Angeles Hotel Joins First Wave of Hotels Displaying New Signage and Service Marks
LOS ANGELES, CA - May 3, 2010 - Holiday Inn Express Century City is the latest Holidays Inn hotel in receiving the new Holiday Inn sign and seal of approval. InterContinental Hotels Group (IHG) started the $1 billion brand renewal initiative in 2007 with a mission to create a more contemporary brand image, drive consistency and increase the quality of all Holiday Inns.
"We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010," said John Merkin, senior vice president - Brand Management, Holiday Inn Brands, the Americas. "And with the addition of Holiday Inn Express - Century City we are off and running on our journey to make every Holiday Inn hotel as great as our best one."
Key elements of the Holiday Inn brand relaunch include:
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Redesigned Brand Signage
The iconic Holiday Inn script logo has been replaced with a more contemporary and stylized look that emphasizes the brand's signature green. -
Warm Welcome
A new signature arrival - including new lighting, landscaping and design features - that creates an energized and branded sense of welcome that is universally recognizable. An uncluttered front desk promotes a more efficient and interactive check-in process. -
New Service Promise
A best-in-class service culture - "Stay Real" - to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Leading the charge will be a newly-created position at each hotel - the Guest Experience Champion.
"We look forward to offering our guests an enhanced stay experience with exceptional levels of customer service," said Kamesh Nookala, General Manager at the West Los Angeles hotel. "And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn Express brand family hallmarks."
For more information about Holiday Inn Express Century City, call 310-553-1000 or:
visit http://www.hiecenturycity.com/
About Holiday Inn Express Century City Ideally located, the Holiday Inn Express Century City welcomes guests with an affordable and stylish option in Los Angeles boutique hotels. Well-appointed Los Angeles hotel rooms are complemented by full-service amenities in a smartly chic setting, perfect for visits to West L.A. Whether you're in town to taste the glamour of Beverly Hills or see Santa Monica Beach and 20th Century Fox, we offer convenience and comfort with free high-speed Internet, a free hot breakfast, free passes to Meridian Sports Club and smoke-free loft suites.
For more about our hotel in Los Angeles, call 310-553-1000 or visit our Web site at http://www.hiecenturycity.com/
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