STR Reports US Hotel Occupancy for Month of August 2011

Occupancy Up 3.7% to 66.2% and ADR increases increases 3.4% to US$102.20

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. September 23, 2011

September 22, 2011 - The U.S. hotel industry in August reported increases in all three key performance metrics, according to data from STR.

Overall, the U.S. hotel industry's occupancy rose 3.7 percent to 66.2 percent, its average daily rate was up 3.4 percent to US$102.20, and its revenue per available room increased 7.2 percent to US$67.64.

Among the Top 25 markets, Miami-Hialeah, Florida, achieved the largest occupancy increase, rising 11.1 percent to 73.6 percent, followed by Nashville, Tennessee (+10.8 percent to 63.5 percent), and Tampa-St. Petersburg, Florida (+10.6 percent to 57.5 percent). Norfolk-Virginia Beach, Virginia (-5.0 percent to 68.9 percent), and Washington, D.C. (-2.8 percent to 68.1 percent), reported the largest occupancy decreases for the month.

Four markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+15.3 percent to US$159.76); Nashville (+12.8 percent to US$91.31); Miami-Hialeah (+10.8 percent to US$122.14); and Oahu Island (+10.3 percent to US$170.31). Washington, D.C., was the only market to report an ADR decrease, falling 0.7 percent to US$123.34.

Nashville jumped 24.9 percent in RevPAR to US$58.02, experiencing the largest increase in that metric. Four other markets posted RevPAR increases of more than 15 percent: Miami-Hialeah (+23.2 percent to US$89.86); San Francisco/San Mateo (+18.3 percent to US$144.71); Minneapolis-St. Paul, Minnesota (+17.5 percent to US$78.75); and Denver, Colorado (+15.2 percent to US$79.48). Norfolk-Virginia Beach (-4.9 percent to US$71.10) and Washington, D.C. (-3.5 percent to US$83.99), were the only markets to report RevPAR decreases in August.