Hampton to Open 140+ Hotels During 2007
Hampton on Pace for Record Development Year
MARCH 28, 2007. Hampton today announced that it is on pace to open a record 140-plus hotels in 2007, surpassing its previous record of 127 openings, set in 1998.
'We recently opened our 1,400th hotel and 140,000th room and expect to go well past our 1,500th hotel before the year's end, which translates to an average rate of nearly three hotel openings per week,' said Phil Cordell, senior vice-president, Hampton Brand Management. 'Developer interest remains high in the focused-service segment, and Hampton is a leading choice for developers in North America. The brand continues to target urban markets and western U.S., Canadian and Latin American destinations, where we currently have more room for growth.
'Since the successful merger between Hilton Hotels Corp. and Hilton International, we also have experienced increased interest in international development,' added Cordell. 'We plan to open our 20th hotel in Canada later this year and make a substantial push into overseas markets in the upcoming future.'
Cordell noted that in addition to increased developer interest, the brand has been receiving high marks from guests, too. Since the completion of Phase II of its 'Make It Hampton' program which introduced the brand's latest bedding product 'Cloud Nine. The Hampton Bed Experience,' satisfaction scores have increased by a whopping 8 percent.
Development interest in the Hampton Inn & Suites product has been particularly strong, with this product expected to account for nearly 60 percent of new Hampton hotel openings in 2007. The mixture of room types and amenities allows developers a wide range of room pricing options, making it a very attractive alternative.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
