The Vocabulary of Color: What Colors Mean & How They Affect Your Guests
By Amy Locke Director, Interior Design, Hatchett Hospitality | February 19, 2010
Color is influential at every level of the marketplace. It communicates with your guests in subtle but powerful non-verbal ways to enhance their lodging experience and to encourage return visits.
If you're like most hoteliers, color may be one of the last FF&E things you think about – but it's the first thing your guests see. Indeed, vision is a person's most important sense. Studies show that about 80% of what we assimilate is visual.
That's why you can use color to set a tone or mood – from romantic or exotic to upbeat or playful.
You can use color to emphasize architectural elements or define space – such as opening up an area with bright, clean tones or making a room more intimate with soothing, subtle shades.
And at large properties, you can even use color to help guests find their way around more easily.
You can also use color to create a style – such as traditional, contemporary, transitional, tropical, or country.
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