May FOCUS

Eco-Friendly Practices: Now More Than Ever

Eco-Friendly Practices: Now More Than Ever

One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.



This month's feature articles...

Peter Kjellberg

Peter Kjellberg, CMO and Head of Global Verticals at Dometic, explores redefining the outdoor guest experience looking at the ways in which the global pandemic experience has caused shifts in perspective that are shaping and will continue to shape the luxury hotel guest experience. This article looks at new concepts and product categories that can aid hotel executives to leveling up the outdoor guest experience amenities moving forward. READ MORE

Robert O'Halloran

The discussion of sustainability, green and or eco-friendly has been happening for years but many of these initiatives did not get integrated into the planning and thought processes of a lot of hotel management teams. The practice of eco-friendly hotels is sometimes aligned with an organization's mission and ethics. The discussion in this article offers steps to identify resources and plan for operating an eco-friendly hotel. READ MORE

Ranjit Gunewardane

Climate change is real, and it is spectacular in how it is changing our weather norms around the world. So, at this point, we need all possible assistance to combat the climate crisis. Hotel Managers could contribute heavily towards battling against this factual threat. Simply understanding that the decisions hotel managers make about how to operate the hotel have important consequences and help determine the gravity of climate impacts. READ MORE

Taryn Holowka

The COVID-19 pandemic has been felt around the world and has shaken the hotel and lodging industry. In anticipation of the "next normal," hotels around the world are revisiting their strategies in an effort to evolve their business and operations practices. In fact, many hotels are turning to green building as a way to demonstrate their re-entry plans and safety measures to guests. READ MORE

Hans Pfister

This article covers some lessons learned about "how sustainability really mattered" in the past year and how this has prepared us for a strong comeback. It focuses on stakeholder relationships and the importance of treating employees right no matter what. It also explores the opportunities in innovation and how the pandemic has been acting as an accelerator. READ MORE

Paloma Zapata

Gone are the days when hotels could encourage guests to reuse towels and call themselves "green." As travelers become more aware of the environmental impacts of their actions, they are increasingly choosing brands that adopt eco-friendly practices. With climate change at the forefront of the global conversation, hotels should be taking these three steps to become carbon neutral. READ MORE

Jan Peter Bergkvist

Are you ready for the Sustainable Hybrid Meeting Market? Across the globe a consensus is building up amongst business leaders, politicians, NGOs and the majority of the global citizens. A green restart is the only way forward post-COVID. And when paradigm shifts occur there is no time to lose, you need to be prepared to become a winner! READ MORE

Suzanne Owens

Extended stay properties offer a kitchenette equipped with a 2-burner cooktop. These cooktops can be green, socially responsible and sustainable, yet they do not carry Energy Star ratings, which may seem contradictory. By changing and upgrading older properties away from coil cooktops, savings attributable to the newer technologies can be both fiscally beneficial and socially responsible and sustainable. Read on! READ MORE

Matthew Lobach

Although conventional wisdom would propose that the global pandemic dissipated a focus on sustainability within the hospitality sector, Hersha Hotels and Resorts recognizes that environmental, social, and governance (ESG) will be one of the most essential aspects of "building back better" through the recovery of our industry and the economy. Hersha's sustainability program, EarthView, was created in 2010 and is the driver of Hersha's ESG strategy. READ MORE

Sara Southam

Sustainability can seem overwhelming to implement, especially considering the pressures operators face with the pandemic, staffing levels, and reduced revenue streams. How we can traverse the gap in bite-sized and financially viable ways? This article touches on how properties can create partnerships within their communities and supply chains to leverage industry scale. Sustainability and financial profitability are not mutually exclusive. READ MORE

Natasa Christodoulidou

Industry 4.0 trends around the Internet of Things are paving new ways to make hospitality operations more sustainable. In particular, the guest room, as the biggest energy and water consumer in the hotel environment is set to undergo a transformation; intelligent connected devices can now use their newly found ability to gather and exchange data to optimize resource consumption in ways that not possible just a few years ago. READ MORE

Scott Parisi

COVID-19 pandemic guests now require and demand a much safer experience when staying at hotels for business and leisure travel. With solutions and vendors marketing to the hotel industry evaluation and proof of effectiveness is extremely important. All hotels must have an indoor air quality strategy to insure guests are staying a safe and clean environment. READ MORE

Joseph Ricci

TRSA President and CEO Joseph Ricci explains the impacts on hotel sustainability of laundry machinery efficiency, linen life and product life cycles. He quantifies the extent to which large-scale laundry conserves natural resources, suggests housekeeping practices that prevent linens from being removed from service too soon and describes the "cradle-to-grave" green benefits of choosing reusable textiles for restaurants instead of disposable equivalents. READ MORE

Steve Bowie

Hotel properties continue to leverage "green" to not only reduce costs, but also illustrate to guests their brand's commitment to conserving resources. Today's on-premises laundry equipment offers a variety features that save time and resources. In this article, Steve Bowie, general manager of the on-premises laundry segment at Alliance Laundry Systems, explores the game-changing green technologies available to hoteliers. READ MORE

Becky Zimmermann

Becky Zimmermann, president of Design Workshop, an international landscape architecture, planning and urban design firm, shares examples of how three leading resort hotels are implementing sustainable practices without sacrificing luxury. While there is not a one-size-fits-all approach for hotels to reduce their respective environmental impact, these three properties demonstrate critical best practices that can be adapted to fit the needs of individual properties. Read more here.... READ MORE

Robert Allender

Fair warning. If the terms climate change, ESG, and net zero do not currently pepper the paragraphs your hotel's business strategy, its marketing strategy, and its executive committee meeting conversations, they soon will. This article explains how a hotel's management team can build a rock-solid energy-use strategy and thereby deal with the #1 underlying 'cause' for all three of those related mega-transitions in one single document. READ MORE

Library Archives

 

Last month's feature articles...

Shayne Paddock

Establishing connections across your property(s) or brand is more than just shuttle service to the airport. Connections can be an apt metaphor for person-to-person interaction, the guest experience as a whole, and even the way technology can support lasting guest relationships. In fact, the argument could be made that hospitality is an entire industry of connections. READ MORE

Katie Davin

As travelers return to the road and the skies, they have new and traditional expectations for hotel service. They are worried about their safety and health and therefore expect options for low-touch and no-touch service. However, they still expect personalized, attentive service. This article offers six ways for hotel leaders to meet and exceed the expectations of the post-pandemic traveler. READ MORE

Mark Johnson

Most hotel marketers agree that if a consumer has a "connection" with a brand, they will buy more from that brand over their lifetime. Mark Johnson, CEO of Loyalty360, the trade association for customer engagement and loyalty programs, says the benefits of these relationships are obvious: those with high levels of emotional loyalty do not easily switch to other brands. READ MORE

Rick Garlick

The pandemic has accelerated an existing trend to remove human contact from the hotel experience. While this offers quite a few advantages to both hotels and their guests, there is a danger that reducing face-to-face interaction puts the hospitality aspect of travel at risk. There is also a concern that taking people out the equation reduces the emotional bonds that guests experience with their favorite hotels. READ MORE

Robert Reitknecht

The COVID-19 pandemic has not only challenged hotels to stay afloat in a year that decimated their businesses but has asked that they begin to think outside the box to provide stellar guest experiences. This blog offers six ways hotels can embrace the paradigm shift that has rocked hospitality by creatively maintaining safety for guests while still providing memorable experiences. READ MORE

Herbert Laubichler-Pichler

A smile, a handshake and even a hug are touchstones of good, old-fashioned hospitality but can these gestures even exist in the hotel industry or can we enact that goodwill in other ways? Alma Resort's general manager Herbert Laubichler-Pichler delves into where guest service is headed and what we can do to 'connect' with our guests as best we can. READ MORE

Michael Kasavana

Hotel operators are investing in unique ways to replace lost pandemic revenue arising from vacant guestrooms and restricted dining areas. Among candidate creative strategies is implementation of a hotel ghost kitchen and/or virtual branding partnership that supports and extends a property's food and beverage offerings. Successful operational relationships, coupled with advances in multi-brand technology, are moving the industry toward enhanced profitability. READ MORE

Peter McAlpine

Covid-19 has caused the hotel industry to make contactless service the New Normal. This article discusses the dire effects this will have on hospitality, and makes the point that the virus has actually provided a golden opportunity for the hotel industry to reset itself in order to move on from the old-style, mechanical guest experience concept of SOP-Customer Satisfaction and embrace energetic and spiritual Heart-Based Hospitality in which unconditional love is the focus. READ MORE

Natasa Christodoulidou

The global pandemic forced one of the greatest evolutions in the hotel industry's history. With a light at the end of the tunnel, everyone is eager to return to normal, but what will new normal look like for an industry has been forever changed? This article shares best practices hoteliers should embrace to thrive in post-pandemic times that will undoubtedly bring about more change and industry transformation. READ MORE

Ahmad Ouri

Our industry has a chance to redefine the hospitality experience. We can exceed guests' expectations, streamline operations and elevate the roles of our staff with thoughtful changes to how technology is incorporated in the hospitality continuum. Embracing the idea of digital hospitality means rethinking service delivery and upgrading the hospitality operations model altogether. And now is the time to do it. READ MORE

Darrell Schuurman

The LGTB+ community is poised and ready to travel, representing a $200 billion global tourism opportunity. When your property starts the process of understanding your LGBT+ guests, it quickly becomes apparent the value they can provide to your business. In this article, we examine best practices for making your hotel LGBT+ friendly and speak to experts about why it's so important. READ MORE

Robert O'Halloran

Guest service has evolved into more than amenities and pleasantries. In the time of the pandemic, service needs to also offer productivity and efficiency. Additionally, guest service needs to reflect business knowledge, empathy for guest perspectives and, also focus on guest safety. This discussion provides a context for the lodging industry creating a blueprint for guest service going forward. READ MORE

Fred Lounsberry

Who could have predicted that the most desirable hotel amenity of 2021 would be a complimentary COVID-19 test? As the tourism industry bounces back, hotels and resorts across The Bahamas are reinventing the guest and guest service experience through innovation and adaptability, writes Nassau Paradise Island Promotion Board CEO Fred Lounsberry. READ MORE

Rachel Hodgdon

As hotels assess the impact of the COVID-19 pandemic, one of the biggest challenges they face is how to transition properties back to mainstream operation, while guarding the health of guests and staff alike. What if we commit to these learnings going forward and invest in the interventions that prioritize well-being for all? READ MORE

Laurence Bernstein

Luxury hotels are quite rightly very concerned about the first impression the guest gets on arrival and the importance of every "touchpoint" or experience-moment. Both of these strategies are probably misplaced: the arrival experience is less important in terms of influencing memories than the departure experience; and it is not necessary to focus on every touchpoint. READ MORE

Robert Reitknecht

Guests today aren't flocking to hotels in droves, but that doesn't mean the power of hospitality brands on social media is any lessened. In this blog, we dive into how to leverage social media to keep your hotel front-and-center with guests, connect with them on a unique level, and cement your brand with them to build a stronger image and customer retention. READ MORE

Coming up in June 2021...

Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.