November FOCUS: Hotel Design

November, 2020

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.

This month's feature articles...

Mary Alice Palmer

As states grapple with decisions and mandates around in-person gatherings, hotels across the nation have seen a major loss of revenue generated from conferences, trade shows, weddings, and other social events. Event planners have had to rethink their production strategies, while some have tried to pivot to virtual platforms. As restrictions ease the question remains on how to adapt to today's new world and move forward thoughtfully and carefully. READ MORE

Brent Zeigler

Many older hotels in large cities are forced to invest in upgrades when new venues go up nearby at competitive price points. Now that COVID has impacted the sector as a major disruptor, those plans will almost certainly have to change. This article offers guidance for working with designers and architects to manage safety concerns, stay competitive, and finding appealing ways to re-imagine the hotel experience in the COVID era. READ MORE

Lawrence Adams

Research in the hotel industry takes many forms. Sustainable systems and materials, enhanced security, life safety and marketing are all subjects where research is called for to advance each discipline. Marriott undertook an extensive research project in the process of inventing the Courtyard brand. In this article we review three research projects and the methodologies they employed to arrive at actionable results. READ MORE

Lesley Hughes-Wyman

Hotel brands are collaborating with architects and interior designers to rethink both existing and new-build projects to help shift human behavior, and the way hotel guests experience hospitality. The hotel lobby experience is undergoing a shift; once defined by socializing, lounging, and shared amenities, brands are strategizing how to safely maintain the guest connection to hospitable services, without compromising on community. READ MORE

Jamie Gregg

Since Cleopatra's reign, copper's antimicrobial talents have been protecting populations killing 99.9% of all bacteria it touches. What other piece of furniture or material can scientifically support such a claim? By incorporating copper products into the design of your spaces and sharing its story in your marketing, you will offer an extra level of confidence for today's safety conscious guests. READ MORE

Cristina Faedi

The pandemic has accelerated a broader conversation about the importance of designing hospitality spaces that support visitor health and wellness. To stimulate the travel economy, hotel properties must step up to the plate with effective design solutions that make people feel comfortable and excited to book their stay. Here are six areas of hotel interiors that will see the biggest changes. READ MORE

Monika Moser

Monika Moser, Regional Managing Director for Wilson Associates' New York, Paris, and London studios, offers her insight into the key role of architectural interior designers in a post COVID-19 world. She oversees three of the international firm's three offices and shares potential solutions for the evolving hospitality and food and beverage industry. READ MORE

David Ashen

When it comes to hotel design, particularly in the wake of the COVID-19 pandemic, brands need to embrace the new environment and to reimagine their futures. This article explores some of the biggest trends ahead, from conversions of meeting and banquet spaces to food and beverage options, also communal pantries and keyless entry, smaller studio spaces in lobbies and the transformation of hotel rooms into service apartments. READ MORE

Adrienne Scribner

COVID-19 has changed the way the travelers view hotel stays. With evolving requirements from jurisdictions, protocols from hoteliers, and enhanced expectations of guests and staff alike, Adrienne Scribner from Baskervill's award-winning hospitality studio offers three cost-effective strategies hotel owners can implement to help their guests feel comfortable and safe in our pandemic and post-pandemic world, while also saving on costs in the long run. READ MORE

Tim Schroeder

Tim Schroeder, President and CEO of Duravit North America, explores how technology and design help shape the hotel guest experience. Focusing on his area of expertise, the bathroom, Schroeder shares insights on leveraging innovations in product development and materiality to offer guests an experience that evokes emotion and affords enhanced levels of trust and safety in the current and post-pandemic world. READ MORE

Megan Wenzl

Remote work is only increasing. It's estimated that at least 16 percent of workers will be remote workers after the pandemic, according to Harvard Business School. When done right, a hotel can provide a lobby set up for the remote worker, including excellent customer service, delicious coffee, a place to spend the night, and an escape into leisure activities. READ MORE

David Kasprak

As we look at the evolution of the hotel throughout the last century, technology played an integral role in the growth of the industry. Not only does technology drive occupancy, but the role of technology as an amenity has revolutionized design. The new smart hotel leverages the latest innovations to cater to every guest, bringing a world of new possibilities to the future of hospitality. READ MORE

Matt Kavanagh

The days of hotel lobbies full of mask-less people, overflowing restaurants, and packed fitness rooms are probably a thing of the past. How hotel Brands, owners, and operators adapt and the strategies they utilize to address the new norms for key elements such as lobbies, F&B, and building systems will determine if they survive and how to plan for the future. READ MORE

Joshua Zinder

With hotels unlikely to see a return to pre-pandemic occupancy rates before 2023, savvy executives turn to consultants and designers for innovative approaches to reconfiguring and reimagining amenities and service offerings. Targeted approaches can reinforce brand loyalty and capture new revenue by appealing to the new traveler mindset, which revolves around the question of safety and the desire for a positive guest experience. READ MORE

Brian  Stern

The events of the past 8 months have forced the hotel industry to reevaluate the notion of cost containment and efficiency vs. preparedness and prevention. When considering the future of travel and the hotel industry, the implications for hotel design and remodeling creates new opportunities for resiliency and survival in the months and years to come. Welcome UV light technology… READ MORE

Scott  Lee

With an empathetic design approach, hotels become conduits of experience, not architectural statements. An accelerating trend in 2020, slow travel encourages travelers to put aside agendas, and at a leisurely pace, immerse in nature, local experiences, and the unadorned, quotidian beauty of a place. Can we make guests feel like living expressions of a place instead of temporary visitors? READ MORE

Coming up in July 2022...

Hotel Spa: Now More Than Ever

In the aftermath of the global health crisis, there is a newfound appreciation for the need to be fit - both in body and mind - and hotels that provide a spa or wellness clinic will reap the rewards. What are clients seeking? Better health, fitness, nutrition, appearance, sleep and mindfulness. It is no longer sufficient for spas to only offer massages or facials; clients are demanding more for the benefit of their overall well-being. For example, a medical spa might offer services such as botox, dermal fillers, body sculpting, and microdermabrasion. Other spas are emphasizing the importance of preventative therapeutics and are using technologies such as body scanners to evaluate their clients' health. Some spas are enlisting osteopaths, naturopaths, fitness coaches, yoga masters, even psychologists, to promote vitality, stress management, and emotional balance. The July issue of the Hotel Business Review will report on these and other advancements, and document how some hotel spas are integrating them into their operations.