HOTEL BUSINESS REVIEW

March FOCUS: Hotel Human Resources

 
March, 2022

Hotel Human Resources: Adapting to the New Normal


Of all the areas within hotel operations that experienced enormous challenges due to the pandemic, perhaps Human Resources faced the greatest disruption. Massive layoffs, employee safety concerns, a transition to work from home, and virtual onboarding and training. These issues were in addition to the perennial challenges of worker recruitment and retention. However, there are signs of recovery in HR departments as they integrate new policies and procedures in order to adapt to the New Normal. One of the biggest changes has been the large-scale adoption of digital tools and increased mobile device usage for frontline workers. This ability to have real-time, two-way communication with every employee will help to identify workplace problems immediately, aid in training and development,  maximize productivity, boost morale, promote safety protocols, and help to build a stronger, more inclusive corporate culture. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment-related issues in their respective departments.  



This month's feature articles...

Merrick Dresnin

Good recruitment is not hiring; it is strategic. Human Resource professionals need to partner with the business, understand its goals and help strategically shape its organizational framework. The clarity of a framework – how the business needs to structure itself in order to function optimally – ensures that everyone knows how the organization functions best, allowing HR to find the right people to fit within it. READ MORE

Alexander Mirza

Hotel operators compete in many theaters. But labor shortages and pressure for workforce transparency, including Diversity, Equity, and Inclusion (DEI), have made talent indisputably the top issue. Incremental improvements to talent acquisition and retention will not address the paradigm shift occurring in the labor markets. A new ESG hotel factory, powered by alternative compensation models is required for the industry to recover and accelerate diversity. READ MORE

James Isaacs

The U.S. is going through "The Great Resignation," so the hotels must be prepared to deliver top-notch employee experiences (EX) to retain staff. This article will discuss the external factors driving this new era of businesses prioritizing EX, how to balance EX and innovation, and how companies can make sure EX initiatives and solutions are operating properly and efficiently. READ MORE

Mike Hill

Lack of measurement is keeping you from acknowledging you employees' needs. When it comes to employee retention, these issues are the key issues for hotel and resort executives: Almost a third of your workers are high-risk and ready to bolt at any moment; Employee behavior is driven by what is measured; Giving positive feedback about an employee's performance is like investing money in your business. READ MORE

Alex Lopatynsky

As the hospitality industry reckons with a labor shortage, hotel owners and operators are evaluating new ways to attract and retain employees. From a design perspective, one strategy is to create a hospitality environment that appeals to both guests visiting the hotel and the staff members who work there. Applying the same strategies used in guest spaces to design comfortable and relaxing employee work spaces may be just the salve needed to build an engaged and loyal hotel workforce. READ MORE

David Lee

Finding talent and dealing with employee burnout because of understaffing and pandemic exhaustion are two of the major challenges that face hospitality executives. In this article, we explore 7 strategies that address both issues. READ MORE

Rowie Villacencio

Efforts to implement effective HR approaches will prove futile in the era of COVID-19 unless hotels have cultures that genuinely care about staff. Despite the immense challenges stemming from the pandemic including temporary hotel closures that have forced staff to take unpaid leave, our resort has done everything it can to retain staff through training and development via innovative means. READ MORE

Jennifer Murray

We have all heard the age-old question What's in It for Me? Now more than ever, this is the question that companies must answer in order to be competitive in today's marketplace. The pandemic opened the individual's eyes to the idea of reinventing the way life is lived, and therefore companies must now answer the call to be agile for today's workforce. READ MORE

Michael  Heflin

Persistent labor shortages coupled with increasing occupancy and consumer demand have placed hotels in a Catch-22 in which they must scramble to fill the vacancies needed to satisfy enhanced guest expectations. Fortunately, by leveraging advanced automation, mobile communication, and intuitive and easy-to-learn platforms, mobile technology can provide a solution that empowers both hoteliers and their guests. READ MORE

Ruby Gurrola

It still sends shivers down my spine when I think back to the beginning of the pandemic, faced with having to make drastic cuts in labor. Now two years later, we are still in the trenches looking to shift from recovery mode to a state of adapting and thriving, specifically in our efforts to attract and retain top talent. READ MORE

Stephen Renard

In this article we take a look at covid's long term consequence and solutions for human resource management and recruitment going forward. It also asks the questions " Is loyalty finally dead in our industry?" and is there anything positive to discuss about the pandemic? READ MORE

Dennis Rizzo

When COVID-19 hit, millions of jobs were lost in the hospitality and casino gaming industries, almost overnight. It was an incredible and staggering number. However, after months of lockdowns, leisure travel and casino gaming are expected to ramp up in 2022. Meanwhile the demand for casino and hospitality executives and managers is clashing with a declining candidate pool and changing worker attitudes. READ MORE

Karthik Namasivayam

Technology is influencing all aspects of hospitality operations. In this article, I explore the influence of technology on hospitality human resources. There is evidence that the pandemic has hastened the adoption of technologies supporting the evolving industry environment. The adoption of technology solutions in the hospitality industry, which considers high-touch interpersonal services as its raison d'etre, must be nuanced. READ MORE

Liz McGivern

The pandemic has forced the hospitality industry to reflect and recognize how to make their businesses prosper in times of societal and economic hardship. As the entire industry was brought to its knees, it's critical to recognize that while hospitality tends to be a wonderfully multicultural place to work, there is still so much room for improvement in terms of diversity among employees and in recruitment efforts. READ MORE

Mark Heymann

As hoteliers struggle with a labor crisis, new labor management technologies will play a vital role in ensuring a property's compliance with emerging labor laws. Not only can labor management technology ensure compliance, but developments in AI and automation can also aid in prevention and risk mitigation, ensuring an optimized and satisfied workforce while continuing to meet hotel business and guest service needs. READ MORE

Leigh Branham

After two years of scrambling to come up with creative solutions to stem the tide of workers leaving the industry, it may be time to get back to the basics of employee retention-understanding why they leave and focusing on prevention going forward. The author has researched the main reasons employees leave and presents proven ways to address them. READ MORE

Steve Martin

Seemingly everything has changed in the hospitality industry as it relates to human capital. While the landscape looks much different today that it did several years ago, it remains built upon leading with culture and openness, being flexible and responsive to associate needs, and ever evolving. The hospitality industry has always been, and continues to be, "a place to stay". READ MORE

Cara Silletto

High turnover is currently unavoidable. It's time to face the facts and plan for the inevitable employee churn we cannot eliminate. Operationalizing turnover allows organizations to take back control of their budgets and regain much-needed staffing stability. Learn executive strategies to better plan and manage the revolving door. Preparing now for realistic future turnover will offer greater long-term organizational stability. READ MORE

Robert  O'Halloran

This article focuses on current hotel human resource trends and changes that are expected to become sustainable practices in hotel human resources departments. Also, tied to these changes are the adaptations that will be integrated in hospitality business education curriculums preparing the next iteration of hospitality business leadership. READ MORE

David Salcfas

The goal of this article is to encourage all of the aspiring leaders in the hospitality industry to take ownership and be the CEO of your own career, especially through the pandemic. We have all had to make decisions that keep us on a path of success. You can make a difference in another individual's life by providing leadership that inspires them through action with all that you do on a daily basis. READ MORE

David Ashen

David Ashen, president & CEO of dash design, explores the growth of glamping and distinctive hospitality experiences. Extraordinary locations with luxurious amenities are perfect for those who desire for memorable, meaningful, and Instagram-worthy excursions. Glamping brings swank and sophistication to the great outdoors and provides business lessons for the larger hospitality marketplace. READ MORE

Christine Samsel

Christine Samsel, a shareholder in Brownstein Hyatt Farber Schreck's employment group, offers insight about what hospitality employers need to know regarding vaccine mandates and other Covid-19 mitigation protocols as they pertain to the hiring process. She outlines key steps to take to implement and update policies and advise applicants of Covid-19 mitigation protocols, and discusses permissible inquiries of applicants regarding vaccination status. READ MORE

Loren North

The definition of what a dress code is and what it should contain must expand beyond "Do's and Don'ts" and specifying whether to wear business professional or business casual attire. While having a dress code may seem outdated, it is crucial to maintain a dress code within your resort, property and/or hotel. Here's why. READ MORE

Greg Chen

With lessened restrictions worldwide, more and more people are booking their next destinations. That's why the hotel industry must seek new ways to break through the clutter and stand out against the competition, attracting new and returning visitors. The first step is to ensure that the approach and message resonates with the target audience. And then, help make their stay unforgettable. READ MORE

Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind


As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.